While it wasn’t that long ago when simply having a website made you a cutting-edge business, today is a different world. Now when you talk about marketing, online web marketing must be part of that mix to simply survive. Digital marketing has become the cornerstone to every business, big or small, and it pays to understand what works and what doesn’t.
But how does anyone figure out what works when it comes to digital marketing? Even if you are the kind of company who produces smart informative web pages like the one you see here at http://fibertechinc.net/kinds-products-made-rotational-molding/ you can still be missing the point. That is why we have decided to provide these handy strategies to help business find new and exciting ways to use online marketing strategies that will help their business to not just survive but thrive.
Start with Your Web Design
You may not consider your web design as part of your overall marketing strategy, but actually it is at the center of it. Everything you will do regarding marketing your business on the web begins and ends with your website. That is why it must be the best it can be, updated with the latest plugins to give you the most bang for the buck.
Make sure that your design is updated regularly, that the links are all continuing to work and that of course it is mobile friendly. Today more and more of any sales you get online will come from people looking at your site from a cellphone. Are you ready to capture those new sales by making sure everything you have on your site is easy to read from a smartphone?
Learn and Use SEO
Search Engine Optimization is a simple tool that makes sure that Google or any other search engine can find your information on your website easily. After all, what good does it do to have a great website if nobody can find it when they head online? This is why using SEO to ensure that your sites name and information shows up in relevant searches is so important for your business success.
Don’t Leave Out Email Marketing
While the web and social media may be the current darling, never forget that email marketing continues to be the most successful marketing tool out there. A simple thing like a monthly newsletter with information on your industry, up to date facts and the latest sales coming up for your customers will be read with interest. While we often overlook email marketing, the facts show that it continues to have better results with less input than any other type of internet marketing. Make sure it is part of every campaign you create.
To Blog or Not to Blog?
While many of us read a blog on a regular basis, do you do one for your own business? Blogs continue to be a great tool for marketing for a variety of good reasons. When you email that blog post out to regulars with your newsletter, you remind them of what a great business you are and why they need to return to your site.
In addition, if you write good informative articles in your blog, new visitors will find it while searching for information, in turn finding your company and its website. So, make sure that you or someone in your company is writing up that weekly or monthly blog post. It will not only be a great way for others to find your site, the constant new material it adds to you site makes the site more valuable to Google and ups your ranking with them.